The Role of Social Media in the Enterprise’s Communication with Its Stakeholders

The aim of the article is to present role social media in process communication between company and its stakeholders, with use new tools. ICT tools enable rich unlimited each organization stakeholder. From point view enterprises, this leads a dramatic reduction transaction costs, an increase effectiveness managing contacts interest groups, as well spatial development range operations. In order minimize marketing promotional enterprises look for all possible reach largest group recipients their message. A prime example phenomenon media, or internet “creations” that allow users create exchange user-generated content “crowd wisdom” used by businesses. considerations contained are element research on communicating stakeholders. both theoretical practical knowledge. subjects medium large from high technology service sector Poland.